South Norfolk District Council Launch Scheme To Save Rate Payers Money - Advertisements On Dustbin Bags

Anglia Television: Public Eye Advertising are using bin bags to promote products in South Norfolk. Interviews with members of the advertising company and the Chairman of the Public Health Committee for the South Norfolk District Council.

Shot of a green bin bag with ‘£ For Your Finances’ written across it. A man puts the full bin bags onto the dustcart followed by a shot of the other bin men watching him. Shot of the team of bin men putting the bags into the dustcart. Close up of a bin bag with ‘Norfolk Telephones: The Phone Centre.’ Two men hold up an empty bin bag to the camera to show the advertisement. Anglia Television news reporter Guy Michelmore interviews Damian O’Connor from Public Eye Advertising who holds one of the bin bags. When asked what gave him the idea, Damian replies that people handle bin bags every day in their household and they have just been plain and boring up until now. Guy Michelmore asks him about the advantages of promoting their products in this way from an advertiser’s point of view. Damian replies that it means that advertising becomes a part of people’s everyday routine. Guy Michelmore interviews a man who says that he thinks there are many companies and products which wouldn’t want to be associated with a bag of rubbish. He claims “where there’s muck, there’s brass.” Stuart Ridley-Thomas, Chairman of the Public Health Committee for the South Norfolk District Council, is interviewed. He talks about when the idea was put forward to the council and how after a lot of careful consideration they gave it the go ahead. He states that this will save people who live in South Norfolk a bit of money. Guy Michelmore asks what reaction he thinks people will have upon seeing bright green bin bags on their doorstep. He replies that he’s unsure of their reaction but at least it will be something new. Close up of Guy Michelmore wearing a bin bag as he says that the council predicts there will be a lot more uses for bin bags in the future. He hops away from the camera wearing the bin bag.

Featured Buildings

South Norfolk District Council offices, Long Stratton

Keywords

Advert; Advertising; Council Tax; Journalists; Local Government; Rates; Refuse Collection