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[Apple Juice]

1984 , Boxford (Suffolk)

Cat no. 525

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The manufacturing processes and financial difficulties at C.W. and D. Peake's fruit farm

The fruit farm of C.W and D. Peake, the makers of Copella Apple Juice. The film begins with a close up shot of apples growing on the trees. The presenter walks through the orchard. He offers a brief summary of the mythology surrounding apples, linking to the modern usage of pressed apple juice. There are shots from the factory of some of the processes the apples undergo. These include washing, bottling and sometimes into tankers. The owner, Dora Peake, plays golf on a course she built on land on which she could not grow apples. She talks about her family background in Russia and Palestine. Over shots of orchard scenes she tells of how she and her second husband moved into the production of apple juice after World War II. In particular, she cites the Common Market as providing the commercial impetus to switch to juice production. There are more factory scenes as the commentary explains that they supply Marks and Spencer's and export to France, Germany and Saudi Arabia. Mrs. Peake explains early problems that the company had to overcome. Firstly they had to persuade the bank to back them and then they had to find the market. The Sales Director, Tamara Peake, explains that apple juice is good for hangovers. Personally convinced of this, she had scientific tests carried out to prove it. These showed that the high level of fructose in apple juice does have sobering effects

Keywords

Fruit farming; Manufacturing processes

Other Places

Boxford

Background Information

This was shot by Granada as a sequence in their programme `On The Market'. The company was a subject of the BBC 2 series `Troubleshooter'. In this Sir John Harvey Jones visited small companies and gave them the benefit of his experience to turns around their company's fortunes.

Manifestations

[Apple Juice]

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