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Robinson's Baby Syrups

c. 1965

Cat no. 6601

Advertisement for Robinson's range of baby syrups.

Short advertisement for Robinson's Baby Syrups, which are presented as a simple, nutritious alternative to whole fruits. A baby is shown sitting on the floor, digging through a basket of fruit. She hands her father an apple, who claims 'there's a much easier way for her to get the goodness of real, fresh fruit - that's baby syrups'. Introducing the range of syrups, which he says have 'brought light into her tiny world', the father reveals five flavours, all pure fruit juice and sugar with no artificial preservatives of colours and loaded with vitamin C. A close-up of the range reveals the flavours - Blackcurrant, Raspberry, Rose Hip, Orange and Strawberry - and the advertisement concludes with the father suggesting that since 'you enjoy variety, so can your baby', with the final shot frozen with the product title: Robinson's Baby Syrups.

Keywords

Baby food

Background Information

Although the Robinson's brand is now owned by Britvic, the company was part of Colman's at the time this ad was produced.

Manifestations

Robinson's Baby Syrups

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